Helping a brilliant health insurance company keep consistency in sales.

The background.

This case study highlights the strength and synergy of our partnership with a leading organization deeply embedded in the health and social healthcare landscape. Our client, a comprehensive entity encompassing four vital business units – health insurance, hospitals, dental services, and residences for the elderly – sought a partner capable of seamless integration and strategic alignment. Transcom rose to this challenge, establishing a collaborative framework built on exceptional coordination and a profound understanding of their diverse needs. 

We provide not just services, but a true extension of their operational capabilities, offering the flexibility to adapt to evolving market demands and the robust resources necessary to support their growth. Our commitment to innovation ensures that our solutions remain at the forefront of the sector, drawing upon our extensive experience to deliver tangible and impactful results for this valued partnership.

The solution.

Since 2018, Transcom has been a key partner in a leading healthcare provider's customer acquisition efforts, running dynamic outbound campaigns focused on connecting with potential clients. Our services encompass the proactive outreach and engagement necessary to introduce and sell a range of their insurance products, including vital death insurance and comprehensive health insurance plans. Furthermore, we support their hospital division by facilitating outbound campaigns to inform individuals about and promote plastic surgical interventions offered within their facilities.

These campaigns are not static; they are in constant evolution, adapting to market trends and customer needs to maximize their effectiveness. Our performance is rigorously measured against key performance indicators such as the conversion rate – ensuring we are effectively turning leads into satisfied customers – the number of useful contacts generated per hour, reflecting our team's efficiency, and the percentage of database penetration, indicating our reach within the target audience.

Integral to our service is the development and meticulous management of these diverse campaigns through the T:Contact platform. This allows us to tailor our approach and objectives depending on the specific insurance product or hospital service being offered, ensuring a targeted and impactful outreach strategy for each initiative. Our long-standing experience and data-driven approach make us a valuable asset in our client's ongoing growth and customer acquisition strategy within the healthcare sector.

The results.

The initial months of 2024 have provided compelling data demonstrating the effectiveness and efficiency of our outbound customer acquisition campaigns for our healthcare partner. Over this period, our teams dedicated a total of 1049.61 hours to proactive outreach, yielding a combined 182 gross insured and 121 net insured individuals while employing only 15 FTEs.

Notably, the campaigns maintained a consistent rate of successful engagement. For instance, in the first month, 456.52 hours of effort resulted in 87 gross insured and 61 net insured. This trend continued, with the subsequent months contributing further to the overall acquisition figures.

Our operational efficiency is highlighted by the SPH (Gross Insured) and SPH (Net Insured) metrics. While these naturally fluctuate across different periods, they collectively indicate a focused approach to generating productive customer interactions. For example, the SPH (Gross Insured) reached 0.19 in the first month, demonstrating a strong initial output.

These results from the first four months of 2024 underscore the ongoing value and impact of our partnership in driving customer acquisition and supporting the growth objectives of our healthcare client. The data points to a solid foundation for continued success throughout the remainder of the year.