11 July 2024

Speech sentiment analysis - how, why, and why not.

Speech sentiment analysis - how, why, and why not.

Understanding human emotions is a powerful tool for businesses, researchers, and communicators alike. While text-based sentiment analysis has become commonplace, speech sentiment analysis is emerging as a revolutionary frontier. This powerful technology goes beyond words, deciphering the emotions, attitudes, and intentions hidden within spoken language. 

In this comprehensive guide, we'll uncover the how and why of speech sentiment analysis, exploring its groundbreaking applications, the cutting-edge techniques that make it possible, and the ethical considerations that come with this evolving field. Whether you're a business leader seeking to enhance customer experiences or a curious learner eager to grasp the nuances of artificial intelligence, this exploration of speech sentiment analysis will provide valuable insights and practical knowledge

What exactly is speech sentiment analysis?

Speech sentiment analysis is a technology that gauges the emotional tone of spoken language by analyzing tone of voice, word choice, and other linguistic cues. In the BPO industry, it's used to analyze customer interactions, helping companies promptly address concerns and improve satisfaction. But it's not just about customers; sentiment analysis is also valuable for evaluating agent performance.

By analyzing agent interactions, BPO companies gain insights into individual strengths and weaknesses. Low sentiment scores might indicate a need for additional training, while high scores could signify exceptional communication skills. Analyzing trends in sentiment scores can also reveal broader patterns, such as times of day or types of calls that consistently result in negative sentiment.

In essence, speech sentiment analysis acts as a diagnostic tool for BPO companies, allowing them to delve into the emotions behind interactions. By understanding these nuances in both customer and agent communication, companies can make informed decisions to improve customer satisfaction, enhance agent performance, and drive business success.

How does it work?

The process is very similar to the way we described general sentiment analysis in our previous blog with a few notable differences seeing as the starting medium is different. So, the four phases of speech sentiment analysis are:

  1. Speech recognition: The analysis begins with converting spoken language into text using automatic speech recognition (ASR) technology. ASR transcribes the audio, capturing the words and phrases spoken by both customers and agents.
  2. Text preprocessing: The transcribed text undergoes preprocessing to clean and normalize it. This involves removing filler words, correcting errors, and standardizing language to ensure accurate analysis.
  3. Sentiment analysis: Once the text is preprocessed, sentiment analysis algorithms are applied. These algorithms use various techniques, such as lexicon-based methods, machine learning models, or a combination of both, to identify and quantify the emotional tone present in the text. They look for specific words, phrases, and patterns associated with different emotions, assigning sentiment scores to the text segments.
  4. Reporting: The sentiment scores obtained from the analysis are then aggregated and analyzed to derive meaningful insights. These insights can be presented in various formats, such as reports, dashboards, or visualizations, allowing stakeholders to easily understand the emotional trends and patterns within the analyzed conversations.

The process of speech sentiment analysis

Where would you apply speech sentiment analysis?

We see now why and how understanding the emotional undercurrents of spoken language has become increasingly valuable for businesses seeking to refine their strategies and strengthen customer relationships. Speech sentiment analysis, as we've explored, provides a powerful tool for decoding these nuanced emotions. But where exactly can this technology be applied to reap the most significant benefits? Here are two of our most impactful examples: training and QA.


ADA, or Agent Development Accelerator, is Transcom's AI-powered solution designed to revolutionize agent training in the BPO industry. It utilizes conversational AI to simulate realistic customer interactions, providing agents with a safe and immersive environment to practice their skills. ADA can be programmed with different customer personas, scenarios, and emotional states, allowing agents to experience a wide range of interactions they may encounter in real-life situations. By replacing traditional role-playing exercises with ADA, Transcom aims to shorten training times, improve agent performance, and enhance overall agent satisfaction. 

Now for our topic - the tool also uses speech sentiment analysis to assess agent performance and identify potential areas for further training. ADA's integration of speech sentiment analysis offers a multi-faceted approach to improving agent performance:

Real-time feedback: During simulated interactions with ADA, speech sentiment analysis provides agents with immediate feedback on the emotional impact of their words and tone of voice. This allows them to adjust their communication style on the fly, practicing empathy, active listening, and effective conflict resolution.

Performance benchmarking: By analyzing sentiment data across numerous agent interactions, ADA can establish benchmarks for emotional intelligence and communication effectiveness. This enables managers to identify top performers, recognize areas for improvement, and create targeted training programs.

Data-Driven insights: The sentiment data collected by ADA offers valuable insights into customer emotions and preferences. This information can be used to inform broader training initiatives, refine scripts, and improve overall customer experience strategies.

In essence, ADA's use of speech sentiment analysis creates a virtuous cycle of improvement. Agents receive personalized feedback and training based on real-time sentiment analysis, leading to better communication skills and improved customer satisfaction. As agents become more adept at managing customer emotions, ADA's algorithms learn and evolve, further enhancing its ability to train future agents.

QA analysis.

We’ve been talking about speech sentiment analysis for a while now, and one of the areas it has the biggest impact is quality assurance. Current manual quality assurance processes fall short in capturing this crucial data. With team leaders reviewing a mere 2.2% of an agent's monthly calls, a staggering 97.8% of customer interactions remain unanalyzed. This lack of comprehensive insights, coupled with human subjectivity, makes it challenging to ensure consistent process adherence and compliance.

Transcom Voice Analytics revolutionizes this process by automating the analysis of 100% of all calls. This comprehensive approach unlocks valuable insights into customer behavior and preferences, eliminating the guesswork in digital solution design. Understanding the entirety of your customer interactions empowers you to make informed decisions that benefit both your customers and your business. By harnessing the power of automation, you can transform data into actionable strategies, ensuring your digital transformation journey is not only successful but also customer-centric.

In conclusion.

All in all, speech sentiment analysis has emerged as a game-changing technology in the BPO industry, offering invaluable insights into customer emotions and agent performance. By harnessing this technology, companies can elevate customer satisfaction, optimize agent training, and drive overall business success. As speech sentiment analysis technology advances, its impact on the BPO industry will only deepen. By embracing these innovations, companies can unlock the full potential of customer interactions, foster stronger relationships, and maintain a competitive edge. If you want to keep your business in line with the future, why not send us a message, and let’s see what Transcom can do for you.