
career development,
career moves,
Published on Thu May 15 2025
Updated on Fri Aug 08 2025
5 minute read
The running theme of our blogs has been growth and development. Fighting off stagnation. That’s why, when it comes to careers, the idea of lateral career moves can often seem counterintuitive. Why shift away from your current role when you could be working your way up? Isn’t that counterproductive? Aren’t you just basically starting from scratch all over again? The short answer is “no”. Let’s talk about lateral career moves and why they could be the best thing that you can do for your career.
Lateral career moves offer new experiences and opportunities, allowing you to break out of the mundane routines of work. With a lateral move, you can try something different and gain a fresh perspective on your job. You may find that by changing roles or job responsibilities, you are more engaged and motivated.
This doesn’t have to be limited to just enjoyment through novelty but it could also mean that you made a lateral move to improve your work/life balance. By making a switch to a position better suited to your habits you can become happier and more productive.
Making lateral career moves can be an effective way to boost your professional skillset. Especially in a competitive job market, it is important to stand out from the crowd and show employers why you are the perfect fit for their team. Lateral career moves give you the opportunity to diversify your experience and open up new opportunities for growth.
By exploring different roles within the same industry, you can gain a better understanding of the wider context in which your job functions. This type of career move also allows you to develop broader skills that may not be within your current specialization. For example, if you are a software developer, taking on additional roles as a product manager or business analyst could give you an edge when it comes to problem-solving and decision-making.

By moving from one position to another within your company, you gain valuable experience and knowledge that can help you when it comes time for promotions. In addition, lateral career moves often result in increased responsibility, as well as greater exposure to different departments and teams. This gives you the opportunity to expand your network and build relationships with people across the organization.

Created at Fri Jul 17 2026
5 min read
Most commentators with a connection to designing enterprise systems that manage customer experience (CX) spend a lot of time talking about how to improve customer service processes. How can we improve the multichannel experience? How can we apply AI to improve our self-service options? And so on.
But what do all the brands reading all these ideas really want? They want to reduce the cost of doing business. They want to grow their revenue by increasing sales to customers. They want to encourage
When it comes to promotions, lateral career moves can give you an edge over other candidates. Because of the knowledge gained from experiencing different roles within the company, employers are more likely to recognize your skillset and determine that you are the right fit for a higher-level position. In addition, companies will often reward lateral career movers with higher salary offers and better benefits packages because they are confident in their ability to perform more complex tasks.
On the flip side, you may not want to complete a vertical move. Some people don’t see themselves out of creative and hands-on roles and in more managerial positions. We know where our strengths and weaknesses lie, and recognizing and being open about them leads to better cohesion and performance.
Not being interested in management does not have to be seen as a bad thing, it just means that you’re happy doing creative work and that you feel that that’s what you’re good at. This also doesn’t mean that you don’t want responsibility but that you recognize your skillset for what it is because, in the end, career growth is not only about titles, roles or promotions. It's about broadening your skills and pushing yourself to levels of mastery. Lateral career moves can serve as a great way to achieve that goal without taking on the added stressors and responsibilities involved in management roles.
We already talked about how diversity is the lead cause of improvement and innovation. Different backgrounds and skillsets combining into a whole more powerful than the sum of its parts.This means that lateral career moves can lead to more creative and innovative ideas for your organization.
By working in different roles, you may be exposed to new methods of approaching challenges or even discover solutions that could not have been achieved within your current role. Or you could be the key to unlocking a solution to a problem that has persisted for a long time because you bring a new way of thinking and working.

Created at Fri Jul 10 2026
5 min read
Picture a retailer coming off its best-ever Black Friday traffic numbers. The campaigns worked. Acquisition spend delivered. Demand surged beyond even the most optimistic projections. And yet, two weeks later, the margin report tells another story: teams struggled with skyrocketing requests, support queues ran days behind, and costs ballooned enough to erase hard-won gains. Surprising? It shouldn’t be. Assuming that if demand is strong, the numbers will follow is something most brands are guilty

Created at Mon Jun 29 2026
4 min read
Walk into almost any customer experience leadership meeting and the conversation quickly lands on the same conclusion: hire better people. Teams respond by tightening recruitment filters, raising assessment bars, or increasing language benchmarks. Hiring matters, but these measures assume that successful performance is intrinsic to a candidate and only needs to be discovered. The result? Prolonged ramp times and budgets burnt through early attrition - all while organizations ignore the actual in