
career development,
career moves,
Published on Thu May 15 2025
Updated on Fri Aug 08 2025
5 minute read
The running theme of our blogs has been growth and development. Fighting off stagnation. That’s why, when it comes to careers, the idea of lateral career moves can often seem counterintuitive. Why shift away from your current role when you could be working your way up? Isn’t that counterproductive? Aren’t you just basically starting from scratch all over again? The short answer is “no”. Let’s talk about lateral career moves and why they could be the best thing that you can do for your career.
Lateral career moves offer new experiences and opportunities, allowing you to break out of the mundane routines of work. With a lateral move, you can try something different and gain a fresh perspective on your job. You may find that by changing roles or job responsibilities, you are more engaged and motivated.
This doesn’t have to be limited to just enjoyment through novelty but it could also mean that you made a lateral move to improve your work/life balance. By making a switch to a position better suited to your habits you can become happier and more productive.
Making lateral career moves can be an effective way to boost your professional skillset. Especially in a competitive job market, it is important to stand out from the crowd and show employers why you are the perfect fit for their team. Lateral career moves give you the opportunity to diversify your experience and open up new opportunities for growth.
By exploring different roles within the same industry, you can gain a better understanding of the wider context in which your job functions. This type of career move also allows you to develop broader skills that may not be within your current specialization. For example, if you are a software developer, taking on additional roles as a product manager or business analyst could give you an edge when it comes to problem-solving and decision-making.

By moving from one position to another within your company, you gain valuable experience and knowledge that can help you when it comes time for promotions. In addition, lateral career moves often result in increased responsibility, as well as greater exposure to different departments and teams. This gives you the opportunity to expand your network and build relationships with people across the organization.

Created at Thu Sep 17 2026
6 min read
Something happens when a technology concept outpaces the terminology we have to describe it. Across the customer experience landscape, vendors start applying the same label to wildly different things. For instance, industry leaders start buying into the AI label instead of its real operational capability. And somewhere between the pitch deck and the production environment, the real question gets lost: does any of this actually address a real operational need? Agentic AI has reached that stage.
When it comes to promotions, lateral career moves can give you an edge over other candidates. Because of the knowledge gained from experiencing different roles within the company, employers are more likely to recognize your skillset and determine that you are the right fit for a higher-level position. In addition, companies will often reward lateral career movers with higher salary offers and better benefits packages because they are confident in their ability to perform more complex tasks.
On the flip side, you may not want to complete a vertical move. Some people don’t see themselves out of creative and hands-on roles and in more managerial positions. We know where our strengths and weaknesses lie, and recognizing and being open about them leads to better cohesion and performance.
Not being interested in management does not have to be seen as a bad thing, it just means that you’re happy doing creative work and that you feel that that’s what you’re good at. This also doesn’t mean that you don’t want responsibility but that you recognize your skillset for what it is because, in the end, career growth is not only about titles, roles or promotions. It's about broadening your skills and pushing yourself to levels of mastery. Lateral career moves can serve as a great way to achieve that goal without taking on the added stressors and responsibilities involved in management roles.
We already talked about how diversity is the lead cause of improvement and innovation. Different backgrounds and skillsets combining into a whole more powerful than the sum of its parts.This means that lateral career moves can lead to more creative and innovative ideas for your organization.
By working in different roles, you may be exposed to new methods of approaching challenges or even discover solutions that could not have been achieved within your current role. Or you could be the key to unlocking a solution to a problem that has persisted for a long time because you bring a new way of thinking and working.

Created at Fri Sep 11 2026
3 min read
This is an interesting thought experiment that is worth exploring for anyone involved in buying or selling enterprise services. Think about two companies in your industry that essentially offer the same services, but in an entirely different way. Banking is a good example. There are several European banks that have been continuously operating for almost 300 years. You can imagine how some of these bank branches look. I

Created at Fri Sep 11 2026
16 min read
When a single negative interaction sends more than 50% of customers to a competitor, CX is make-or-break for every brand. From goal and lever metrics to leading and lagging indicators, experience stats like customer satisfaction (CSAT) and net promoter score (NPS) to efficiency measures like average resolution time, team health factors, and even AI-powered customer service KPIs, learn everything you need to track to assess your customer