Hallucinations are a major Problem for CX-focused generative AI. - guest blog by Jonas Berggren.

Have you ever found yourself hovering over a "cancel subscription" button only to be met with a personalized offer that suddenly makes staying feel like the smarter choice? Or how about a pity-seeking pop-up that only reinforces your desire to get out? In an era where consumers’ choices are limitless and a subscription can be ended with a single tap, the margin for error is razor thin.

The brands that understand this moment and what drives it are the ones building durable subscriber relationshi

When a Medicare Advantage member hangs up the phone in frustration, what does that abandoned call actually cost the plan? The true financial penalty doesn’t just come from wasted handling time on a dashboard. It's the formal grievance filed days later, the plummeting CAHPS score, and the decision to switch plans during the next Annual Enrollment Period. Ironically, these downstream costs stem from a gap between “operational efficiency” and “member experience” generated by the very aggressive cos