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The majority of companies - across all industries and all geographic regions - handle their customer service processes internally. It is hard to get specific data on a percentage split between in-house customer service and outsourcing this to a partner because it varies from region to region and industry. However, analyst estimates vary from approximately half to three-quarters of all companies handling all customer experience (CX) processes internally. So there are a lot of companies out there

It happens every peak season. A customer fills their basket, makes it all the way to checkout, and then vanishes. Maybe they’re afraid their order would arrive in the middle of their getaway. Maybe the page just takes a little too long to load. Whatever the reason, they close the tab on your brand. Some tell themselves they'll come back later. Most never do. For retailers, those moments are easy to dismiss because they happen one customer at a time. But during peak periods, they happen thousands

Choosing the right BPO partner requires clearly defining your internal objectives to align with a vendor offering proven industry expertise, verifiable security credentials like SOC 2 and ISO 27001, and outcome-based SLAs. To truly fuel - rather than detract from - your profit-generating core, avoid bottom-of-the-barrel hourly rates and instead target a transparent, performance-driven provider that combines impactful innovation with a human-centric culture to deliver a value advantage beyond opt

Where is your business’s brightest advocate right now? Perhaps somewhere in the Philippines, Brazil, or India. They’re passionate about your brand and know exactly what your customers stay for. They’re naturally empathetic, level headed when things get heated, and have a genuine knack for turning a frustrated caller into a loyal fan. But for decades, CX hiring has ignored them. With geography and accent filters eliminating people out before their skills receive a real evaluation, the strongest t

Most commentators with a connection to designing enterprise systems that manage customer experience (CX) spend a lot of time talking about how to improve customer service processes. How can we improve the multichannel experience? How can we apply AI to improve our self-service options? And so on.

But what do all the brands reading all these ideas really want? They want to reduce the cost of doing business. They want to grow their revenue by increasing sales to customers. They want to encourage

Picture a retailer coming off its best-ever Black Friday traffic numbers. The campaigns worked. Acquisition spend delivered. Demand surged beyond even the most optimistic projections. And yet, two weeks later, the margin report tells another story: teams struggled with skyrocketing requests, support queues ran days behind, and costs ballooned enough to erase hard-won gains. Surprising? It shouldn’t be. Assuming that if demand is strong, the numbers will follow is something most brands are guilty

Walk into almost any customer experience leadership meeting and the conversation quickly lands on the same conclusion: hire better people. Teams respond by tightening recruitment filters, raising assessment bars, or increasing language benchmarks. Hiring matters, but these measures assume that successful performance is intrinsic to a candidate and only needs to be discovered. The result? Prolonged ramp times and budgets burnt through early attrition - all while organizations ignore the actual in