The majority of companies - across all industries and all geographic regions - handle their customer service processes internally. It is hard to get specific data on a percentage split between in-house customer service and outsourcing this to a partner because it varies from region to region and industry. However, analyst estimates vary from approximately half to three-quarters of all companies handling all customer experience (CX) processes internally. So there are a lot of companies out there

Most commentators with a connection to designing enterprise systems that manage customer experience (CX) spend a lot of time talking about how to improve customer service processes. How can we improve the multichannel experience? How can we apply AI to improve our self-service options? And so on.

But what do all the brands reading all these ideas really want? They want to reduce the cost of doing business. They want to grow their revenue by increasing sales to customers. They want to encourage

While the world buzzes about the transformative power of artificial intelligence, a closer look reveals diverging paths in its adoption. The US is a research powerhouse, home to the generative AI breakthroughs. However, a different narrative is unfolding elsewhere, particularly in how these advancements are being integrated into the broader economy. Innovation doesn’t follow a single path. How AI evolves - and how we choose to integrate it - will shape industries, communities, and opportunities