This is an interesting thought experiment that is worth exploring for anyone involved in buying or selling enterprise services. Think about two companies in your industry that essentially offer the same services, but in an entirely different way. Banking is a good example. There are several European banks that have been continuously operating for almost 300 years. You can imagine how some of these bank branches look. I

Asynchronous customer support using messaging services has been around for over a decade now, but there are some markets where these apps are only just starting to take off. You might be surprised by some of the places where they are now used by most customers on a daily basis. The most popular messaging app across Europe and the US is WhatsApp. There are others out there, such as Telegram, Signal, and Viber,

The majority of companies - across all industries and all geographic regions - handle their customer service processes internally. It is hard to get specific data on a percentage split between in-house customer service and outsourcing this to a partner because it varies from region to region and industry. However, analyst estimates vary from approximately half to three-quarters of all companies handling all customer experience (CX) processes internally. So there are a lot of companies out there