
recruitment,
employment,
job seeking,
Published on Thu May 15 2025
Updated on Fri Aug 08 2025
5 minute read
For businesses, the race to secure and retain top talent starts by becoming an employer of choice. An employer of choice is a company that offers its employees an environment and work culture that promotes job satisfaction, professional growth, and an overall positive experience. Being an employer of choice comes with a number of qualities that can help attract and keep high-performing employees. In this article, we'll explore seven essential qualities of a good employer, ones that all should strive for in order to be successful and stand out from competitors. This article shouldn't only be helpful to employers but also to people looking for employment to help them recognize important traits that their future employer should have.
One of our values at Transcom is We come as we are. This speaks to the fact that we know that diversity is the catalyst for innovation and the foundation of a truly forward-thinking team. The simple fact is that if everyone was the same and thought the same we would get nowhere. We would be stuck in a quagmire, unable to move forward. This type of stagnation is terrible for a business.
The second reason why diversity and inclusivity are so important is that we also grow as people. Being exposed to different cultures, ideas, and ways of thinking is extremely beneficial and vitally important for true personal growth. In the end, an employer needs to think not just about the abilities but also about the personalities of their team. Having a diverse team with a good dynamic is the key to great business.
Every employer likes to say that they listen to their employees. That they have surveys. That they personally talk to them. But truly listening to employees is more than just paperwork and surveys. It's about creating an environment where employees feel respected, heard, and understood. And it’s not simply a nice-to-have; cultivating a culture of listening can have a huge impact on employee engagement and retention.
The most successful employers are the ones who actively listen to their employees, take their feedback seriously, and make changes accordingly. Sometimes your employees will not tell you what they want or need outright. This is where your social and listening skills come into play.
A good employer understands that employees want to feel heard and appreciated. They foster an environment where feedback is welcome, conversations are constructive, and being open to new ideas leads to growth.

Created at Thu Sep 17 2026
6 min read
Something happens when a technology concept outpaces the terminology we have to describe it. Across the customer experience landscape, vendors start applying the same label to wildly different things. For instance, industry leaders start buying into the AI label instead of its real operational capability. And somewhere between the pitch deck and the production environment, the real question gets lost: does any of this actually address a real operational need? Agentic AI has reached that stage.
When employees feel connected to their employer, they tend to be more engaged and productive at work. That’s why employers should take an active role in getting to know their team on a personal level, beyond job titles and skillsets. An employer of choice is one that can create a genuine bond with its employees by having effective communication, setting achievable goals, and providing an environment that respects all employees equally.
That bond also makes it easier for your employees to approach you when they need you because that barrier is smaller in their minds. Another thing that comes from it is honesty. If you build friendships and true trust with people around you, your team dynamic improves and the possibility of hurt feelings with feedback dramatically decreases.

When it comes to growth, development, and progress we like to say we know a thing or two about them. One of our values - We’re lifelong learners. - speaks directly to the fact that your employer needs to offer as many opportunities for growth as possible. Because of that, we have platforms like T:University and T:performance which focus on learning, development, and growth.
Giving you opportunities for growth isn’t enough for an employer. They need to be able to learn and develop themselves. We’re lifelong learners is applicable to each and every level and position in Transcom because our goal is to level ourselves up every day.
An employer should be able to have employees leaning on them when needed. There’s nothing worse than an employer that‘s quick to throw you into the fire when things get dicey. At Transcom we live by the value We’re team players. This is our most simple value but one that’s extremely important.
We expect our employees to have each other’s back, to support and help, to sometimes just be there for each other. This isn’t limited to them. We firmly believe that it is our duty as an employer to stand behind our employees and work together with them as a team.

Created at Fri Sep 11 2026
3 min read
This is an interesting thought experiment that is worth exploring for anyone involved in buying or selling enterprise services. Think about two companies in your industry that essentially offer the same services, but in an entirely different way. Banking is a good example. There are several European banks that have been continuously operating for almost 300 years. You can imagine how some of these bank branches look. I

Created at Fri Sep 11 2026
16 min read
When a single negative interaction sends more than 50% of customers to a competitor, CX is make-or-break for every brand. From goal and lever metrics to leading and lagging indicators, experience stats like customer satisfaction (CSAT) and net promoter score (NPS) to efficiency measures like average resolution time, team health factors, and even AI-powered customer service KPIs, learn everything you need to track to assess your customer