Blog
Published on Tue Apr 14 2026
Updated on Tue Apr 14 2026
2 minute read
What motivates our people to strive for the best? It’s not a mere matter of discipline, it’s the devotion that emerges when passion meets purpose. At Awesome CX, our employees do more than come to work. They show up as part of a community. One that believes customer experience is rooted in human connection, shared values, and the relationships built along the way.
Much of our work is centered on helping brands support their customers. This year, however, we took a moment to turn that focus
Created at Tue Apr 07 2026
4 min read
When you hear customer experience, you probably think of a frontline function. What comes to mind: response times, tone of voice, escalation paths, or another factor that seems downstream of your operational core? It’s time for a CX reality check.
Far from being a procedural extension of a stable system, customer experience is shaped by - and shapes - your business’s constant transitions. When warehouses migrate, when platforms change, when regulations evolve, ‘frontline’ decisions must be
AI is accelerating faster than enterprise operating models were designed to handle. In every organization, transformation is underway. Roadmaps are expanding, budgets are shifting, and expectations from boards and customers are rising. But acceleration without structure creates volatility - and customer experience is no exception to the rule. While technology introduces possibility, leadership determines whether that possibility becomes measurable value or a mere disruption.
Navigating this ten
Created at Fri Mar 27 2026
5 min read
Leaders’ most valuable insights don’t come from their titles. They come from lessons learnt along real professional journeys. That’s the wisdom behind our Leading Voices series charting the careers and challenges of the real pioneers behind the future of customer experience. And there couldn’t be a richer example than the story of Julie ‘Jam’ Barton. With more than 16 years of experience across both client and BPO environments, she now leads global training and communications for member servic
Created at Thu Mar 05 2026
4 min read
At Awesome CX, we believe great customer experience does not start with a script. It starts with the people on the front lines. The individuals answering the phone, responding to chat, and guiding customers through moments that matter are not just support resources.
They are the face of your brand. They are the voice customers hear when something goes wrong. They are often the first and most lasting impression a customer has. It’s a powerful reality that fundamentally shapes how we build teams
Created at Wed Jan 14 2026
2 min read
In today’s global market, where digital innovation and technology drive the pace of change, there remains one fundamental pillar behind every success: human value. At Transcom, we have always believed that excellence in Customer Experience (CX) is born from an equitable work environment where merit knows no gender and every talent has the space to thrive.
It is with deep pride that I share a significant milestone for our organization: Transcom Italy has officially obtained the [**UNI/PdR 12
Created at Thu Jan 08 2026
2 min read
Standing on stage in front of 2,600 people, surrounded by lights and celebration - that’s where I found myself as we marked the 20th anniversary of Transcom Tunisia. In a moment like that, it’s easy to get caught up in emotion. But as a Regional Director, looking out at that crowd forced me to reflect on something more pragmatic: What actually keeps a CX business model thriving for two decades in a competitive global market?
In an industry often defined by recurrent change and fast-paced requir
Created at Tue Nov 11 2025
2 min read
This post is also available as a PDF which you can download here.
Created at Mon Jul 28 2025
2 min read
For me, this journey is more than just a certification, it’s a deeply personal and professional commitment to fostering a workplace where everyone can truly thrive. At Transcom, we believe that creating an environment grounded in fairness and inclusion isn’t just a moral obligation; it’s a strategic necessity in today’s competitive landscape. That’s why we’ve chosen to pursue the rigorous [UNI/PdR125:2022](https://certificazione.pariopportunita.gov.it/public/info#:~:text=The%20UNI%2FPdR%20125%3A
Created at Thu Jul 24 2025
2 min read
Earlier this month, I was honored to be named one of Kansas City’s Top 50 Women Leaders by Women We Admire. I'm deeply grateful, and even more reflective.
Throughout history, so many women have shaped families, communities, and industries without ever being recognized. They led with vision and courage, often behind the scenes, and often without the titles or support that should have been theirs. Their stories remind me that true leadership isn't about visibility; it’s about the intention and
