Dutch x PrettyLitter: how Awesome CX connects brands, people, and purpose to build community.

In 2025, Awesome CX partnered with Dutch and PrettyLitter on a joint outreach initiative. Both brands operate in the pet health space, and both share a commitment to improving the lives of animals and their owners. Bringing them together felt like a natural extension of the relationships already in place. 

Together, the teams supported a local pet shelter through donations of foods, vitamins, medicine, and cleaning supplies. Beyond these donations, employees spent time at the shelter caring for the animals, assisting volunteers, and helping to maintain the space. 

The experience created meaningful connections across teams and reinforced the idea that partnerships can extend beyond day-to-day operations, driving tangible, immediate, and inspiring impact.

Because Awesome CX works so closely with its partners, we often see opportunities to create value outside the traditional boundaries of CX delivery. Sometimes that value comes from connecting people who share similar missions. Other times, it comes from creating space for collaboration to happen organically. 

The shelter initiative brought together teams from Dutch and PrettyLitter in a setting that had nothing to do with metrics or performance. Instead, it allowed people to connect over a shared purpose and strengthened relationships in a way that cannot be replicated in meetings or dashboards. 

It’s a reminder that while intelligence is crucial, heart is what drives us. That’s why these moments truly matter. They shape how teams work together and how partnerships evolve over time.

At its core, Awesome CX is about people. The people who support our clients, the people behind the brands we work with, and the communities those brands serve. When these groups unite, the result is something far more meaningful and powerful than a typical client-vendor dynamic brings to mind. 

For our employees, the outreach made it clear first-hand that being part of Awesome CX means having the opportunity to make a difference beyond the workplace. And for our partners, it reflected a different kind of relationship. One built not only on trust, alignment, and shared values, but on taking positive action - together.

Sparking this collaboration between Dutch and PrettyLitter is just one example of how connections within the Awesome CX community can lead to deeper relationships and new opportunities. By creating space for joint innovation and shared initiatives, we foster sustainable growth as a natural outcome rather than a stated objective. 

Your ultimate takeaway from Awesome CX’s approach is this: by focusing on connection first, the rest follows. Ready to experience it? Get in touch with us.