
Customer experience,
customer service,
customer retention,
Published on Thu May 15 2025
Updated on Fri Aug 08 2025
7 minute read
Remember those high school glow-ups? The ones where someone ditched the bad haircut and braces for a whole new vibe? That's what a customer experience transformation is for your business. It's not just about fixing surface-level issues, it's a complete overhaul of how your customers feel about interacting with you. This isn't some boring corporate jargon for an obvious idea, it's about giving your brand a personality that people actually want to connect with. It's the difference between being just another company, and the one everyone's buzzing about. So, ready to ditch the business equivalent of cargo shorts and flip-flops? Let’s start your own She’s all that story.

Created at Thu Sep 17 2026
6 min read
Something happens when a technology concept outpaces the terminology we have to describe it. Across the customer experience landscape, vendors start applying the same label to wildly different things. For instance, industry leaders start buying into the AI label instead of its real operational capability. And somewhere between the pitch deck and the production environment, the real question gets lost: does any of this actually address a real operational need? Agentic AI has reached that stage.

Created at Fri Sep 11 2026
3 min read
This is an interesting thought experiment that is worth exploring for anyone involved in buying or selling enterprise services. Think about two companies in your industry that essentially offer the same services, but in an entirely different way. Banking is a good example. There are several European banks that have been continuously operating for almost 300 years. You can imagine how some of these bank branches look. I

Created at Fri Sep 11 2026
16 min read
When a single negative interaction sends more than 50% of customers to a competitor, CX is make-or-break for every brand. From goal and lever metrics to leading and lagging indicators, experience stats like customer satisfaction (CSAT) and net promoter score (NPS) to efficiency measures like average resolution time, team health factors, and even AI-powered customer service KPIs, learn everything you need to track to assess your customer