Transcom Chats with Aron Bodin. - AI series.
AI,
content moderation,
Transcom Chats,
Published on Thu May 15 2025
Updated on Fri Aug 08 2025
4 minute read
‘Transcom Chats’ is a series of interviews with Transcom staff on things and topics we’re passionate about. The aim is to bring forward, talk to, and highlight the people that make Transcom the brand you know and love. This time with a slight twist. We’re starting an AI series in which we will discuss anything and everything to do with AI and CX.
Introduction.
Today, we’re joined by our head of digital products and AI, Aron Bodin. He’ll be talking about the future of AI, the caveats about it, and the excitement connected with it, that just doesn’t seem to die down.
Interview.
What are the biggest trends for AI in CX right now?
We see things that're already out on markets, with various qualities. I must add, in terms of translating between different languages both real time and post translations, to be able to make use of your most efficient workforce and where we have capacity. The other thing will change things dramatically over the coming few years are the copilot solutions. We're starting to see where you basically use generative AI to help out our workforce in proceeding according to protocol for the various tasks we're given. I also see that as these copilot procedures mature over time we’ll be able to turn more and more of those into autopilot procedures, removing a lot of the tedious and mundane work from our day or our agents or entire workforce day to day life. And it's just exciting to see what's coming our way and trying to start identifying the pitfalls and mitigate those, because I think it's more around having a sober approach to what AI can and should and can't and shouldn't assist us in when providing CX services.What are the most important considerations when automating processes?
The nuances of these solutions. They come in, they solve different tasks depending on the LLM, depending on the vendor you choose. Are you going for your own, how you tune it, how you tweak it. And I think the most important thing is around our privacy and sensibility in all of this, because at the end of the day, you might be giving others a lot of data you did not have in mind sharing from the beginning, where we will see different solutions for different regions of the world. As I mentioned earlier, you know, computing isn't for free. It comes at the expense of euros or dollars. It comes at the expense of CO2 footprint and it comes at the expense of, you know, not adding more complications to processes because sometimes, you know, the first thing you should look at is whether or not we should be doing this at all.Can you tell us about a case where we used AI to improve a process?
I think anyone who's been in this industry knows that it takes a lot of time and a lot of attention to understand the overall sentiment of a conversation. It typically requires a human. I think we've come a long way now in terms of understanding not just which words we use where, but also tonality and the overall sentiment of a conversation. So I think that's a great, great example of where we get help for a quite tedious and sometimes also mundane task.What excites you the most about AI right now?
I think on a high note, what's close to my heart and what we are super good at here at Transcom is obviously translation and being able to communicate with people in their mother tongue across geographies with the assistance of AI. So from a professional standpoint, being able to capture essence, a tonality of people that are like me, not very good in English, for instance, have helped out a lot.Read more
Created at Wed Apr 29 2026
4 min read
Stop automating pain: why AI won't fix your customer service issues.
We make unconscious choices several times every single day. Most people rarely stop to think about them because they are unconscious - it requires focused effort to stop and think precisely about what you are doing. Driving is a good example. When you first learn to drive a car, you need to think about each action, but it eventually becomes natural and fluid.
Earlier this week, I was thinking about this in the context of customer service teams. It’s one of those subjects that works well at the
