Transcom WorldWide Cookie Policy
Last revised: January 26, 2021
This Cookie Policy describes how Transcom WorldWide AB ("we" or "us") uses cookies and similar technologies like Web Storage (Local / Session Storage), fingerprints, tags or pixel, which store on or read information of your device or browser (summarized often called “Cookies”) to collect and store information when you visit our websites or receive emails from us. For additional information on our privacy practices, please visit our website data protection notice.
What are Cookies?
When you visit our websites, open our emails, or view our services online, we or an authorized third party may send you a cookie. Cookies are small text files that may be placed on your device. When a website is accessed, a cookie that is placed on a device will send information to the party that has placed the cookie. Cookies are extremely common and used on a number of websites. Each cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value (usually a unique number).
Why are Cookies useful?
Cookies allow a website owner to do useful things; for example, a cookie would permit a website owner to find out whether a computer (and probably its user) has visited the site previously. In general, the purpose of cookies is to improve the performance of the website and the user’s experience in using that website. Cookies help to make a website work more efficient, enable extra functionality, and provide website owners with additional information about your visit to a website. Cookies also allow a website owner to track overall site usage and determine areas that users prefer. Cookies help make the user’s visit to a website easier by recognizing the user upon return and providing a customized experience.
First Party and Third Party Cookies
Our websites may place first party cookies and allow third parties to place cookies on your device. The difference between a first party cookie and a third party cookie relates to the control of the party who serves the cookie. First party cookies are cookies that are specific to the website that created them. Their use enables us to operate an efficient service and to track the patterns of behavior of visitors to the website. Third party cookies, on the other hand, are placed on your device by a third party (i.e., not by us). While we may allow third parties to access the website to place these cookies on users’ devices, we do not retain control over the information supplied by the cookies, nor do we retain access to that data. This information is controlled wholly by that third party in accordance with their respective privacy policy.
Session and Persistent Cookies
Our websites may place session and persistent cookies on your device. Whereas the difference between a first party and third party cookie relates to the party controlling the initial placement of the cookie on your device, the difference between a session and a persistent cookie relates to the length of time the cookie lasts. Session cookies are cookies that typically last for as long as you are using your browser, or browser session. When you end your browser session, the cookie expires. Persistent cookies, as the name implies, are persistent and will last after you close your browser. This allows for quicker and often more convenient access to our website.
Strictly Necessary Cookies
Our websites may place cookies that are essential for the functionality of the website. This includes but is not limited to:
- language-settings
- login-authentification
- load distribution
Legal basis for the use of strictly necessary cookies is Art. 6 (1) b insofar as it is necessary for the performance of or entering into a contract. Otherwise the legal basis is Art. 6 (1) f GDPR based on our legitimate interests in ensuring the functionality of our website.
Performance Cookies
To improve our website, we use cookies and comparable technologies (e.g. web beacons, see further below) for the statistical collection and analysis of general usage patterns, using usage data.
The legal basis for the use of analytical cookies is your consent pursuant to Art. 6 (1) a GDPR. If personal data is transferred to third countries, the legal basis for the transfer is your consent you have given in the cookie banner in accordance with Art. 49 (1) a GDPR. In the cookie banner, we point out the associated risks. You can find more information on this in the section "International data transfers" below.
You can withdraw your consent at any time by changing your cookie settings.
More information about your right to withdraw consent is provided in the section “Your Rights” of our website data protection policy.
If possible, we use cookies in a way, that only pseudonymized or anonymized data is processed and transmitted to the third party.
A list of the cookies used for performance purposes is provided in our cookie table. There is also additional information about the third parties we are cooperating with for the use of each cookie and the storage duration of each cookie.
Functional Cookies
We also use cookies to provide additional functionality for our website. These cookies are generally there to support site functionality that is visible or advantageous to the user or their experience of the site.
The legal basis for the use of functional cookies is your consent pursuant to Art. 6 (1) a GDPR. If personal data is transferred to third countries, the legal basis for the transfer is your consent you have given in the cookie banner in accordance with Art. 49 (1) a GDPR. In the cookie banner, we point out the associated risks. You can find more information on this in the section "International data transfers" below.
You can withdraw your consent at any time by changing your cookie settings.
More information about your right to withdraw consent is provided in the section “Your Rights” of our website data protection policy.
If possible, we use cookies in a way, that only pseudonymized or anonymized data is processed and transmitted to the third party.
A list of the cookies used for performance purposes is provided in our cookie table. There is also additional information about the third parties we are cooperating with for the use of each cookie and the storage duration of each cookie.
Targeting/Advertising Cookies
We also use cookies and comparable technologies for marketing purposes. Some of the usage data accrued during the use of our website are used for interest-based advertising. By analyzing and evaluating these usage data we are able to display personalized advertising to you on our website and on the websites of other providers. That means advertising which reflects your actual interests and needs.
The legal basis for the use of marketing cookies is your consent pursuant to Art. 6 (1) a GDPR. If personal data is transferred to third countries, the legal basis for the transfer is your consent you have given in the cookie banner in accordance with Art. 49 (1) a GDPR. In the cookie banner, we point out the associated risks. You can find more information on this in the section "International data transfers" below.
You can withdraw your consent at any time by changing your cookie settings.
More information about your right to withdrawal is provided in the section “Your Rights” of our website data protection policy.
If possible, we use cookies in a way, that only pseudonymized or anonymized data is processed and transmitted to the third party.
A list of the cookies used for performance purposes is provided in our cookie table. There is also additional information about the third parties we are cooperating with for the use of each cookie and the storage duration of each cookie.
Web Beacon/pixels
Transcom occasionally advertises on third party web sites. As part of our effort to track the success of our advertising campaigns, we may at times use a visitor identification technology such as "web beacons," or "action tags," which count visitors who have come to our websites after being exposed to a Transcom banner ad on a third party site. We do not use this technology to access your personal information and it is only used to compile aggregated statistics about visitors who come to our websites to gauge the effectiveness of our ads.
For marketing purposes our websites use so-called conversion tags (also “Facebook pixels”) of the social network Facebook, a service of Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA (“Facebook”). We use Facebook pixels in order to analyze the general use of our websites and to trace the efficacy of Facebook advertising (“conversion”).
For this purpose, Facebook processes data which the service collects via cookies and similar technologies on our websites. The data collected in this context may be transmitted by Facebook for evaluation to a server in the USA and stored there. If you are a Facebook member and have allowed Facebook to do so via the privacy settings of your account, Facebook may in addition link with your member account the information about your visit captured by ourselves and use it for the targeted insertion of Facebook Ads. You can view and change the privacy settings in your Facebook profile at any time.
The use of the mentioned technologies is based on your consent pursuant to Art. 6 (1) a GDPR. If personal data is transferred to third countries, the legal basis for the transfer is your consent you have given in the cookie banner in accordance with Art. 49 (1) a GDPR. In the cookie banner, we point out the associated risks. You can find more information on this in the section "International data transfers" below. You can withdraw your consent at any time by changing your cookie settings . More information about your right to withdraw consent is provided in the section “Your Rights” of our website data protection policy.
If you are a Facebook member, you can adjust your settings directly on Facebook here.
You will find more detailed information on this matter in Facebook’s Privacy Statement.